For software and services vendors wishing to expand into or within the European market, Indiginox provides comprehensive strategy and marketing consulting to successfully create and implement compelling marketing programmes. Indiginox helps companies to successfully market their products and services by efficiently using the optimum mix of traditional and new channels.

Strategy consultancy
Indiginox provides consultancy services focused on providing a comprehensive strategic picture of the target market, its dynamics and the appropriate approach to enter into or expand within the market.

Considerations include:

• Market sizing and analysis
• Research into the total market size for a particular area and the calculation of the potential addressable market.
• Marketing and sales auditing
• Analysis of current programmes and the definition of appropriate improvement programmes.
• Analysis of the competitive environment
• SWOT analysis of the competitive environment in the desired target market.
• Definition of market entry strategies
• Creation of company-specific strategies to enter a specific market.

Marketing consultancy
Indiginox provides marketing consultancy to create appropriate individual marketing strategies. Before creating any concepts, Indiginox works with you to understand your short, medium and long term goals.

• Target audience profiling
• Creation of an audience profile to understand its needs and habits.
• Value proposition development
• Creation of the key messages based upon the audience profile and their "pain points" the product or service offering and the unique selling points.
• Selection of marketing instruments
• Analysis of the target audience's information consumption sources and the identification and selection of the best marketing instruments to address these sources.
• Metric definition and measurement strategies
• Definition of the metrics to be used to measure the success of a campaign and the creation of the processes to capture and analyse the data.
• Campaign planning
• Definition and planning of the marketing campaign.

Indiginox provides the project management required to implement marketing campaigns, ensuring that conceptual ideas can be implemented in executable programmes. During the implementation phase, Indiginox works with established departments and partners or, alternatively, can source and select appropriate partners

Download the Market Crossing brochure